Our story

Two people who believe
every life is a story.

We started Unfolded to help people hold on to the moments that make them who they are — and to see the bigger picture those moments form.

The founders

Built by two co-founders.

A small team obsessed with memory, meaning, and building software that feels human.

Ela Alpagut

Ela Alpagut

Co-founder & CEO

Ela leads product and design at Unfolded. She’s driven by a simple question: what if the moments we forget could be gently brought back to us when they matter most?

Roni Kolukisayan

Roni Kolukisayan

Co-founder & CTO

Roni builds the technology that makes Unfolded feel effortless. He believes AI should quietly connect the dots, never get in the way of the story you’re living.

What we believe

The principles behind Unfolded.

01

Your story is yours

Privacy isn’t a feature — it’s the foundation. Your memories belong to you, always.

02

Meaning over metrics

We’re not here to maximize your screen time. We’re here to help you understand your life.

03

Technology that disappears

The best tools get out of the way. Unfolded works quietly in the background of your life.

Be the first to know.

Join the waitlist and get early access when we launch.